The Desk · Real-time B2B growth in the AI era
Interviews, benchmarks, and reporting on the firms growing before anyone else notices.
Growth Augment is a research desk. We publish founder and operator interviews, and we maintain The B2B Efficiency Index — a live scoring of how well companies convert efficiency, visibility, citability, and infrastructure into authority.
From the desk
Coverage →Jul 9, 2026
The citability gap: why most consulting firms are invisible to AI.
Median citability across management consulting is 38 — the lowest of any cohort we track. The mechanism, and what the top decile is doing differently.
Jul 2, 2026
Half of marketing agencies rank below their own clients.
Median agency composite: 55. Median client composite in the same categories: 61. The awkward gap, quantified.
Jun 25, 2026
Professional services lead on efficiency, trail on citability.
Accounting, legal, and audit firms post the highest revenue-per-employee in the Index — and the lowest citability. Both facts are related.