Desk · Field note
Half of marketing agencies rank below their own clients.
Median agency composite: 55. Median client composite in the same categories: 61. The awkward gap, quantified.
CD
Reported by Cait Downey · Jul 2, 2026
54
median efficiency, agencies
An agency that can't rank its own site is a poor advertisement for the service.
Why it happens
Agencies over-invest in client work and under-invest in the technical spine of their own site — the very thing they'd flag as a problem for any prospect.
The exception
SignalForge treats its own domain as its most important case study and ranks accordingly.