How a 64-person firm out-cites the giants.

Meghan Eustice

Atlas Strategy Group scores 84 composite in the Index — the top-decile management consultant. Nguyen explains how research, not brand, does the heavy lifting.

Atlas is a fraction of the size of the firms it competes with — but on citability it outperforms every one of them.

The shift

Nguyen's team retired the traditional whitepaper and replaced it with structured research notes: schema-tagged, entity-attributed, machine-legible.

The result

Answer engines cite Atlas by name. That translates into inbound RFPs at a rate Nguyen calls 'unreasonable for the size of the firm.'

“We stopped writing thought leadership and started publishing evidence.”

Reported by

Meghan Eustice

Managing Editor

Editorial gatekeeper. Every story, benchmark, and index release clears her desk first.

How a 64-person firm out-cites the giants.

The shift

The result

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