Half of marketing agencies rank below their own clients.

Half of marketing agencies rank below their own clients.

Bailey Wells

Median agency composite: 55. Median client composite in the same categories: 61. The awkward gap, quantified.

An agency that can't rank its own site is a poor advertisement for the service.

Why it happens

Agencies over-invest in client work and under-invest in the technical spine of their own site — the very thing they'd flag as a problem for any prospect.

The exception

SignalForge treats its own domain as its most important case study and ranks accordingly.

Reported by
Bailey Wells
Co-Host & Associate Editor

Co-hosts and reports from the market desk, turning index data into on-air conversation.

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