A series about the websites quietly losing their owners money. Each episode we open one real company's site live, find exactly where the leads leak out, and rebuild it on camera — invisible in AI search one hour, cited the next.

Executive Producer & Host
Dana co-hosts the Growth Augment research desk and runs the production layer behind it. She conducts founder-operator interviews, shapes episode ideas, and built the recording workflow in Squadcast and Descript so every show lands as sharp, on-air conversation.

Senior Market Analyst & Co-Host
Cait tracks the Efficiency Index, maps the firms and leaders worth covering, and sources the operators who define the top 100. Her SaaS operations background is the lens she uses to read the data behind every story.
Each episode, the desk picks one real company, audits its website before anyone is called, and sits down with the team to walk through every place the leads leak out — then rebuilds the site on camera.
Expired plugins, exposed forms, unreadable mobile navigation, zero AI citations, abandoned blogs, pricing pages that never load, and at least one founder finding out live.
English. Desk commentary track with the raw audit read-out. Audio-only cut published to the Listening Desk after each drop.
Every episode ships with the written leak report, the before/after scorecard, and the rebuild documentation.
It's a fair trade. We rebuild the site, they approve every everything, and the work speaks for itself in public.
They walk away with a brand-new website, AI-ready infrastructure, and improved Ai-search visibility. We walk away with live proof that we're good at this.
See if your site qualifiesSeason 1 guests are chosen from companies our desk has already scored. If your site is selected, you get a free on-camera audit, a full rebuild, and the episode.
One company, one website. We open with the audit our research desk ran before anyone was called, sit down with the team to talk through what's broken, then rebuild the site and show the work. Roughly an hour of footage per episode.
Real. It's the same desk that publishes our public indexes on thousands of firms. The scan happens before the invitation, which is why we only ever call companies we already know we can help.
Every company is found by the desk and invited. We run a 15-minute screening to make sure there's mutual fit before anyone moves forward.
Yes. Nothing goes live without their sign-off, and they own the site plus the documentation either way. Nobody gets ambushed for a view count.
Episode 001 is in production now. Get on the list and it lands in your inbox the day it publishes, along with the full written leak report from that episode.