Growth Augment · Authority Tier
Deliverable Guide

The category-ownership anchor of the Authority tier

The Authority
Book

Your expertise, published and promoted into the topic-centered book that makes you the default answer buyers and AI give in your category.

What it is

The Authority tier includes everything in Trusted, plus one piece that's unique to it: your book. It's the anchor of category ownership — a topic-centered book, built from your featured-episode transcript, that positions you as the definitive voice in your niche. We handle the whole thing, so you become a published author without writing it yourself.

People buy from those they trust, and trust is built by being seen, again and again — buyers need around 40 touchpoints before they commit. A featured episode gets you seen. A book gets you chosen: it's a single, ownable asset that AI and buyers keep reaching for, earning citations that compound across search, media, and word of mouth.

The process

From transcript to authored, in about four months

Six done-for-you phases, each with a checkpoint where you review before we move on. Here's the full arc.

1

Topic & source material

Weeks 1–2
  • We choose the category-defining topic the book will own — the one you want to be the default answer for.
  • Your Growth Desk featured-episode transcript becomes the manuscript's source material, so the whole book comes from your voice.
2

Manuscript development

Weeks 3–6
  • Our ghostwriting team shapes your transcript and materials into a structured, full-length manuscript built around your framework.
  • You get a complete first draft to react to, not a blank page to fill.
3

Two rounds of professional editing

Weeks 6–9
  • Round one is developmental: structure, argument, and flow.
  • Round two is line and copy: clarity, voice, and polish — with your review at each pass.
4

Cover & formatting

Weeks 9–11
  • Custom cover art and interior formatting for both print and digital.
  • You approve the final proof before anything goes live.
5

Distribution

Weeks 11–13
  • ISBN, retailer setup, and print-on-demand, so the book is live and available to buy on major retailers like Amazon and Kindle.
  • Authored in your name and ready to hand to buyers, media, and search alike.
6

Launch push

Weeks 13–16
  • A coordinated launch push where your Authority-tier media placement, premium co-citations, and ghostwritten thought leadership all point back to the book.
  • Short-form and social rollout across your channels, plus assets you can reuse for speaking and sales.
∞

The authority engine

Ongoing
  • The book doesn't retire after launch. It stays a live citation source — referenced in media, quoted in content, and surfaced by AI — so your authority keeps compounding.

✦Timelines are typical, not fixed — the exact schedule is shaped to your book and scope on your strategy call.

What you walk away with

Everything the book needs to do its job.

The book

A published book, print & ebook

Fully published and authored in your name, built from your transcript-derived manuscript — the credential you keep forever.

The craft

Custom cover & formatting

Original cover art and a clean, professional interior, formatted and proofed for both print and digital.

The reach

Distribution

ISBN, retailer setup, and print-on-demand, so the book is live and available to buy on major retailers.

The launch

A coordinated launch push

A promotion push at release across your channels and Growth Augment's media, so the book lands loud.

The amplifier

Powered by your whole tier

Your monthly media placement, premium co-citations, and category-ownership optimization all drive citations back to the book.

Optional add-on

A dedicated book website

A hosted book landing page that turns readers into leads — available as an add-on when you want a home base for it.

At a glance
Start to launch
~4 mo

Roughly sixteen weeks, done-for-you.

Your writing time
None

It comes from your transcript, not your keyboard.

Your role
Review

One checkpoint at the end of each phase.

Why it's the top of the ladder

Seen enough to be trusted.
Trusted enough to be chosen.

A featured episode gets you seen. A book is where the ladder lands: it's the credential that outlives the launch, the thing a buyer finds when they go looking, and the source AI reaches for when it names who to trust. That's why it's the piece unique to the Authority tier — the deepest, most durable proof you can own.

Ready to become the authored expert in your category? Scope and pricing are confirmed on your Authority strategy call.

Growth Augment · Authority TierThe Authority Book